Mark Littler

Summary: Brand Identity, UX / UI

The goal of this brief was to create a couple of different brand identities and web experiences for two of Mark's brands. This was a really interesting brief because each brand needed to target different persona groups. Longspey Investment targeted high net worth individuals so needed to be incredibly high-end. Conversely, Marklittler.com was just for a landing pad for his vast and booming social media presence. It just needed to work well, with a laser focus on usability where perhaps Longspey could lean more into slicker slower animations, for example. 

Role: Product Design Lead

Mark Littler

Summary: Brand Identity, UX / UI

The goal of this brief was to create a couple of different brand identites and web experiences for two of Mark's multiple brands. This was a really interesting brief because each brand targetted different persona groups. Longspey Investment targeted high net worth individuals so needed to be incredibly high-end. Conversely, marklittler.com was just for a landing pad for his vast and booming social media presence. It just needed to work well, with a focus on usability where perhaps Longspey could lean more into slicker slower animations, for example. 

Role: Product Design Lead

I also designed a new web navigation to help people move around Mark's fast-growing site which was beginning get quite cumbersome. This was a typical product that had grown over time - lots of 'bolt-ons' so this new structure was much needed.

I also designed a new web navigation to help people move around Mark's fast-growing site which was beginning get quite cumbersome. This was a typical product that had grown over time - lots of 'bolt-ons' so this new structure was much needed.