Decentralised web 3 NFT marketplace (responsive)

Summary: Brand Identity, UX / UI

The goal of this brief was to design the UX, UI, and brand identity for the world's first fully decentralised NFT marketplace on the Theta blockchain (on web 3).

Role: Product Design Lead

Multiple rounds of back and forth with the client were swiftly handled by quick wireframing. Here's an example of how the wireframes evolved into the final design. I waited until sign-off to turn these wires into actual designs.

(I tried to get them to add a second A in the logo but to no avail...)

Multiple rounds of back and forth with the client were swiftly handled by quick wireframing. Here's an example of how the wireframes evolved into the final design. I waited until sign-off to turn these wires into actual designs.

(I tried to get them to add a second A in the logo but to no avail...)

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Users started at home (above) then could click on a collection (e.g. Thetapunks)

Then drill down further into the specific NFT after they've found one they're interested in

Checking out the latest sales is important to gauge interest and market buoyancy

It's easy to go overboard with graphs and charts so the key was to only show what they needed to see

I kept the flow nice and simple as usability was paramount. Pulling through mental models from other marketplaces like Amazon, but also Solonart were critical.