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Summary: I was hired to level up their existing web app and create a mobile app. What I inherited was a basic MVP that clearly worked but was clunky and lacked a lot of Design insight. What I left behind was a significantly upgraded UX and UI that now makes a statement in the Proptech SaaS industry.
I was the only Designer on the team for a little over year and a half and am very proud of what I achieved in that time. I successfully managed to provide work for ~14 developers on (mostly) a continuous basis during that time.
Role: Product Design Lead
It would take too long to list all the features I developed however some of my proudest projects were designing the UX and UI of the brand new mobile app from scratch, developing a design system, and updating core user journeys such as the main search journey.
Brand new mobile app - UX + UI
Combined best-in-class design principles with key stakeholder research to give us an edge on the current leaders in the space. I made flow-specific prototypes as I was going through. To me, prototypes are a non-negotiable.
Brand new mobile app - UX + UI
Combined best-in-class design principles with key stakeholder research to give us an edge on the current leaders in the space. I made flow-specific prototypes as I was going through. To me, prototypes are a non-negotiable.
Design System Creation
I have removed some details such as spacing, padding, fonts and sizes etc - but these were provided to client.
Design System Creation and management
I have removed some details such as spacing, padding, fonts and sizes etc - but these were provided to client.)
User research
I ran many user research sessions to help identify opportunities, gather insights and understand how users are actually using the product and what they need / want to see. User psychology fascinates me and I look for the non-verbal cues as much as verbal.
User research
I ran many user research sessions to help identify opportunities, gather insights and understand how users are actually using the product and what they need / want to see. User psychology fascinates me and I look for the non-verbal cues as much as verbal.
Before and afters
Before and afters:
Before and afters:
Before and afters:
Drag the slider to see what was and what now is. We found most of our users were on smaller devices sizes (small laptops and landscape tablets) so as time went on that became our focus screen size (the below reflect different screen sizes though to ensure it works at every breakpoint)
