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Summary: Total end-to-end digital transformation journey.
Amongst other things, I designed a native mobile app, levelled up their existing web app UX & UI, conducted user testing and built a brand new design system. This involved both 0-to-1 product development as well as improving existing features. I inherited a basic MVP that worked but was clunky and lacked a lot of core Design principles. What I implemented was a significantly upgraded experience that now makes a statement in the Proptech SaaS industry.
I was the only Designer on the team for a little over year and a half. I successfully managed to provide a design pipeline for ~14 developers on (mostly) a continuous basis during that time.
Role: Product Design Lead
TLDR - Here are some final designs
Here's some end visuals. Got more time? Keep reading to see a bit more of the thinking.
New native mobile app UX & UI
I combined best-in-class design principles with key stakeholder research to give us an edge on the current leaders in the space. I made flow-specific prototypes as I was going through. To me, prototypes are a non-negotiable.
Brand new mobile app - UX + UI
Combined best-in-class design principles with key stakeholder research to give us an edge on the current leaders in the space. I made flow-specific prototypes as I was going through. To me, prototypes are a non-negotiable.
Design System
Focussing on inclusive design and accessibility-first thinking, I created a brand new fully comprehensive design system. Spacing, padding, margins, fonts, sizes, and all necessary details were of course also all provided.
Design System
Focussing on inclusive design and accessibility-first thinking, I created a new fully comprehensive design system from scratch. Spacing, padding, margins, fonts, sizes, and all necessary details were of course also all provided to the client.
Design System Creation and management
Focussing on inclusive design and accessibility-first thinking, I created a new fully comprehensive design system from scratch. Spacing, padding, margins, fonts, sizes, and all necessary details were of course also all provided to the client.
User Research
I ran many user research sessions to help identify opportunities, gather insights and understand how users are actually using the product and what they need / want to see. User psychology fascinates me and I look for the non-verbal cues as much as verbal.
User Research
I ran many user research sessions to help identify opportunities, gather insights and understand how users are actually using the product and what they need / want to see. User psychology fascinates me and I look for the non-verbal cues as much as verbal.
Web app Before-and-afters
Before and afters:
Before and afters:
Before and afters:
Hover over the images to see the before and afters. These were fundamental modernisations. We found most of our users were on smaller devices sizes (small laptops and landscape tablets) so as time went on that became our focus screen size (the below reflect different screen sizes though to ensure it works at every breakpoint)
