Summary: I haven't got around to fleshing out my process for this project but it primarily consisted of me liaising with senior BMW / MINI stakeholders, in our London office and their Farnborough HQ to try and understand their desires with the website. They wanted a similar look and feel to the BMW UVL website as this would help development and go-to-market time. This project was heavily in the details, and it was a joy to work with such a strong British heritage brand.

Role: Experience Lead